Beyond bud light, beauty and fashion brands have been subject to anti-trans vitriol

Beyond Bud Light, beauty and fashion brands have been subject to anti-trans vitriol


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Anti-trans vitriol: After sponsoring a short video post by transgender influencer Dylan Mulvaney, Bud Light has become the latest target of the right-wing cancel culture machine. It’s an online pile-on that fashion and beauty brands already know well. “We never intended to be part of a discussion that divides people,” said […]

In recent years, the issue of anti-trans vitriol has become increasingly prevalent, particularly within the advertising industry. Despite the increasing acceptance and visibility of transgender individuals in society, many brands and their campaigns have come under attack from transphobic groups and individuals.

One area where this is particularly evident is in the beauty and fashion industry. Beauty brands, in particular, have been targeted for their use of transgender models in their advertising campaigns.


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Anti-trans vitriol examples:

One example of this is the controversy that arose when L’Oreal Paris hired transgender model Munroe Bergdorf to be the face of their True Match foundation campaign.

After making comments on social media about the systemic racism and white privilege in the beauty industry, Bergdorf was dropped from the campaign. The move was widely criticized, with many people accusing L’Oreal of caving in to transphobic pressure.

Similarly, fashion brands have also come under attack for their use of transgender models. In 2019, Victoria’s Secret hired transgender model Valentina Sampaio to model their lingerie.

The move was seen as a positive step towards inclusivity and diversity, but it was met with backlash from some quarters, with calls to boycott the brand. Critics accused the brand of promoting a “transgender agenda” and “normalizing” transgender individuals.

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