Ardell was naturally inspired by the magical birth of false eyelashes. If you didn’t know already the first false eyelashes were thought to have been created in 1916 from the demands of D.W Griffiths, a film director seeking to make his leading lady, Seena Owen, look as glamorous as possible in the film INTOLERANCE.
Inspired by the goings on in the early 1900’s, in 1971 Arnold Miller founded the Ardell brand alongside his wife Sydell and through combining their first names Ardell was born. Their mission was simple: Give women a way to make their eyes beautiful and unforgettable. Their success started by the introduction of their first line of individual lashes, Duralashes which is still a very popular product in the Ardell range today.
Fast forward 9 years to 1980 and the ever successful brand was purchased by beauty giants American International Industries, who gave the brand the means to enhance their range to not only selling one of the world’s largest collection of high quality, easy to use false lashes but also a collection of cosmetics and brow products.